Creative Problem Solving in Chemical Research

Creative Problem Solving in Chemical Research

ACS Webinars: Your Professional Growth and Development Series

“Creative Problem Solving in Chemical Research” A short presentation followed by Q&A with speaker Dr. William Mattson of Randolph College

Chemists are expected to be problem solvers! Such problems might involve obtaining new research ideas, improving processes and production in industry, or dealing with problems that arise during research. Too often, we apply a random process or follow the same way – and receive poor results. Great problem solving requires creativity. Join our speaker, Dr. Bill Mattson, who has successfully trained many chemists to be creative problem solvers, as he engages you in an interactive presentation focused on providing insights that will strengthen and improve your creative thinking abilities. Be the Creative Chemist you can be!


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“Creative Problem Solving in Chemical Research” A short presentation followed by Q&A with speaker Dr. William Mattson of Randolph College


What You Will Learn

  • Improve your ability to get research ideas and to improve your research.
  • Gain insights into how to improve your creative problem solving abilities, including improving your ability to be flexible and fluent in your thinking.
  • Be reminded of some steps to follow when solving problems creatively.
  • And much more…


Webinar Details

Date: Thursday, May 5, 2011

Time: 2:00-3:00 pm ET

Fee: Free


Meet Your Expert

Dr. William Mattson is a Professor of Chemistry at Randolph College in Virginia. He has a passion for teaching and has said he is “one of the richest people on the planet in that I get paid for doing something I thoroughly enjoy.” Dr. Mattson teaches general, analytical, and instrumental chemistry and works both on and off campus with students on research projects. Some of his most valuable feedback from students comes from a course in creative problem solving. During the past fifteen summers, he has taught general chemistry at the University of Virginia. Dr. Mattson received his Ph.D. and B.S. from the University of Virginia and his M.S. from American University. He has given weeklong tours as a tour speaker for the American Chemical Society and is currently listed in the American Chemical Society Speaker’s Directory.


The Fine Print

ACS Webinars™ does not endorse any products or services. The views expressed in this presentation are those of the presenters and do not necessarily reflect the views or policies of the American Chemical Society.


4 Responses to “Creative Problem Solving in Chemical Research”

  1. Yun-feng Chang says:

    Great presentation.
    People tend to believe we are the thinkers and ideas generators and leave the ideas to someone else to turn into reality.
    We may need to encourage more to be the practitioners. The Cycle of idea-reality can lead to not only refining of the idea and the product but also higher level of creativity and problem solving.

  2. Rosanne Slingsby says:

    Outstanding presentation. Do you have a corporate version of this for sale, possibly on CD? The half hour would fit well into a slot in our weekly seminar series.

  3. Shangjin Yang says:

    I missed most of the presentation because the time of 2-3am in our country. It would be great if we can get a corporate version of this.

  4. Bill Mattson says:

    Thank you all for the kind words and questions that have been posted here and that were sent in during the webinar presentation.

    Regarding the requests for a corporate video, I do not have one. Although I tailored Thursday’s presentation for the webinar format and time-frame, my presentations are generally in person, very interactive, and longer in duration. I prefer to have at least an hour or more for the presentation or a half day, if not a full day, for a workshop. I would be delighted to speak or have a workshop at a company or college/university. I would consider “moderating a company project.”

    I involve the audience in various thinking exercises (e.g., overcoming mental blocks, puzzles, magic, brainstorming, group work) to make various points and stimulate creativity. I also like to tailor the presentation to the particular audience.

    Alternatively, the ACS has indicated that a recording of Thursday’s webinar will be posted on their site around May 12, 2011, and that anyone may use the recording as long as they cite acknowledgments to ACS Webinars™ and me. As for me, you have my permission to use the webinar in the interest of science and education, including for your corporations.

    Please feel free to contact me at with any additional questions or comments, or you may post them on this site. Note that I will not see any questions or comments made during the feedback survey made at the end of the presentation.

    Best regards,

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