“Who’s Around the Corner? Performing Technology Scouting and Market Feasibility Analysis” A short presentation followed by Q&A with speakers Pamela Roach and Elaine Harris, of Breakthrough Marketing Technology
Many businesses fail because they are late to recognize key changes in the technology and market landscape. How can you make sure your business, products, and services remain relevant to your customers? Join our speakers Pamela Roach and Elaine Harris, of Breakthrough Marketing Technology, as they share tangible strategies that can help you stay competitive and grow your business!
What You Will Learn
- How to understand the most likely alternatives to your technology and their utility from the marketplace perspective.
- How do you ensure your technology is recognized and delivers value to the end users.
- How to build a unique, differentiated value proposition for your technology.
- And much more…
Date: Thursday, July 21, 2011
Time: 2:00-3:00 pm ET
Meet Your Experts
Pamela Roach is CEO and co-founder of Breakthrough Marketing Technology a strategic marketing and business consultancy that facilitates fact-based decisions about products, markets, customers and employees. She has strategy development and execution experience in diverse industries including medical devices, technology, and specialty materials. Pam holds an AB from Harvard University and a MBA, Columbia University Business School.
Elaine Harris is President and co-founder of Breakthrough Marketing Technology. The consultancy leverages state of the art analytics to uncover customer, market and employee insights- not just what people say, but what will motivate them. She has global experience in product and market development, brand strategy and market research in industries ranging from technology to advertising. Elaine holds a BS degree in Chemical Engineering from Massachusetts Institute of Technology and an MBA from Stanford Graduate School of Business.
Dr. Judith Giordan currently serves as Chairman of VentureWell. Judy is the author of over 200 articles, presentations. Judy is the recipient of the 2010 ACS Garvan-Olin Medal of the American Chemical Society. She received her PhD from the University of Maryland and was an Alexander von Humboldt Post Doctoral Research Fellow at the University of Frankfurt in Germany.
The Fine Print
ACS Webinars™ does not endorse any products or services. The views expressed in this presentation are those of the presenters and do not necessarily reflect the views or policies of the American Chemical Society.